Beltone, a global leader in hearing technology, needed a more efficient way to get the word out to their national network of dispensers. So they tapped Centerpoint – their marketing partner of over 14 years – to transform a printed effort into a comprehensive online communications tool. The resulting microsite (now in year six) provides dispensers with everything they need to market their practice and align with the national marketing effort.
Centerpoint designs, writes, develops and launches the site from the ground up four times a year. We create all new content, including newspaper and email ads, press releases and radio scripts. Also featured are success stories, tips and best practices to help supercharge direct mail, public relations and grass roots marketing.
The current design takes a page from news sites, drawing readers in with intriguing headlines and quirky visuals. Each section offers multiple related articles, along with a sidebar with links to other stories, video content and more.
The result? A microsite that is the go-to marketing destination for Beltone dispensers all year long.