Going from 0 to 1,000

{or, how we spent 6 weeks with Crate & Barrel}

We started our relationship with this national home fashions brand with a trial by fire: 1,000 images in just 6 weeks, all shot to their exacting standards. Clearly, they needed a photo studio that not only would deliver beautiful, true-to-brand shots, but would also get up to speed – fast. Enter Centerpoint.

Processes and workflow were created from the ground up to integrate with their internal production systems. Photo testing was initiated. We warehoused, assembled, styled, lit and photographed 636 chairs, sofas, love seats and ottomans in multiple, oversized sets. A total of 1,000 images were then processed and color corrected – and delivered on time. All while strictly adhering to their high image standards and precise brand guidelines, of course.

The success of that first project, and those that followed, has led to a continuing partnership with Crate & Barrel for their e-commerce photography.

  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly
  • In-Studio Photography : Photo Art Direction : Styling : Set Design & Construction : Merchandise Management & Assembly