Personal Creations – the personalized gifting company with an eclectic mix of products for home and family – is a client that takes full advantage of Centerpoint’s “part agency, part photo, all creative” mindset. From concepts to full catalog layouts, set design, styling and photography, every facet of Centerpoint is involved.
Working closely with the client's creative, marketing and merchandising teams, our art directors, writers, designers, producer, photographers and stylists deliver outstanding creative for both catalog and web. Post-production teams work magic with retouching and photo compositing. Merchandise management tracks every item, from receipt to return. Multiple, overlapping catalog schedules are managed by a dedicated account executive and traffic manager, with bi-weekly client teleconferences to keep this finely-tuned process on track.
What does that add up to each year? 728 catalog pages, 2,420 photos and 1,545 pieces of merchandise managed for Personal Creations’ 12 annual catalogs and website. And the payoff for all those efforts? Robust sales that not only meet, but exceed, their sales plan. It’s a perfectly personalized system, just for Personal Creations.